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Paid Ads - Account-Based Marketing (ABM)
Account-based marketing (ABM) targets specific high-value companies by tailoring marketing efforts to their unique needs. They prioritize personalized engagement (over broad audience targeting) to build trust and drive revenue.
Using detailed funnelytics and strategic A/B tests, marketers can tailor their messaging and content to specific accounts, optimizing ad campaigns for maximum impact.
Production Details
Company: Sterling
Art and Voice Direction/Video Editing/Animation: Carmela Pereira
Programs Used: Adobe Premiere Pro, After Effects
Script: Angelina Derajtys, Ken Schnee
Creative Oversight: Deborah Knapp, Angela Stelle
Voice Over Talent: Sheena Mac
Organic Social - Static
Static graphics, one offs, templated in PPT and Visme
Production Details
Company: Sterling
Art and Voice Direction/Video Editing/Animation: Carmela Pereira
Programs Used: Adobe Premiere Pro, After Effects
Script: Angelina Derajtys, Ken Schnee
Creative Oversight: Deborah Knapp, Angela Stelle
Voice Over Talent: Sheena Mac
Organic Social - Animated Pieces
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Production Details
Company: Sterling
Art Direction/Video Editing/Animation: Carmela Pereira
Programs Used: Adobe Premiere Pro, After Effects
Creative Oversight: Deborah Knapp, Angela Stelle
Sterling Live - Brand Identifier
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Production Details
Company: Sterling
Art Direction/Video Editing/Animation: Carmela Pereira
Programs Used: Adobe Premiere Pro, After Effects
Creative Oversight: Deborah Knapp, Angela Stelle