Paid Ads & Social Media: Building Audience Relationships and Driving Conversions

I collaborated with Sterling’s Social Media and Digital teams to craft personalized experiences across paid and social channels, achieving measurable results through engaged connections.

Paid Ads - Account-Based Marketing (ABM)

Account-based marketing (ABM) drives revenue through tailored campaigns for high-value companies. I helped marketers maximize ad campaign impact by tailoring messaging and visuals across a broad range of diverse industries.

Sample ABM ads from a range of key corporate initiatives, industry sectors, and service offerings.
Sample ABM ads from a range of key corporate initiatives, industry sectors, and service offerings.
An example of A/B testing for visual layouts
An example of A/B testing for visual layouts
We A/B tested this campaign for by using the same copy in different layouts, and also by testing button vs. text.
We A/B tested this campaign for by using the same copy in different layouts, and also by testing button vs. text.
ABM for retail was bright, approachable, friendly
ABM for retail was bright, approachable, friendly
ABM creative for the Hospitality industry
ABM creative for the Hospitality industry
ABM creative for Healthcare & Life Sciences
ABM creative for Healthcare & Life Sciences

Company: Sterling

Art and Voice Direction/Video Editing/Animation: Carmela Pereira

Programs Used: Adobe Premiere Pro, After Effects

Script: Angelina Derajtys, Ken Schnee

Creative Oversight: Deborah Knapp, Angela Stelle

Voice Over Talent: Sheena Mac

Organic Social - Static

I constructed versatile PowerPoint and Visme templates, enabling Sterling’s Social Media team to efficiently produce on-brand static, carousel, and motion assets across diverse industries with minimal Design involvement.

Fact or Myth Carousel (This was later adapted for other industries.)
Fact or Myth Carousel (This was later adapted for other industries.)
Customer testimonials template suite
Customer testimonials template suite
Due Diligence carousel
Due Diligence carousel
Staffing carousel (also tried for ABM)
Staffing carousel (also tried for ABM)
Full set of Staffing visuals
Full set of Staffing visuals
One off: Retail and variants for Compliance
One off: Retail and variants for Compliance

Company: Sterling

Art and Voice Direction/Video Editing/Animation: Carmela Pereira

Programs Used: Adobe Premiere Pro, After Effects

Script: Angelina Derajtys, Ken Schnee

Creative Oversight: Deborah Knapp, Angela Stelle

Voice Over Talent: Sheena Mac

Organic Social - Animated Pieces

I created bespoke video content with motion graphics for a variety of unique holiday and celebratory occasions.

Company: Sterling

Art Direction/Video Editing/Animation: Carmela Pereira

Programs Used: Adobe Premiere Pro, After Effects

Creative Oversight: Deborah Knapp, Angela Stelle

Sterling Live - Brand Identifier

Sterling Live was a unique brand identifier, distinguishing us from competitors with real-time, talk-show content. To visually match our host’s ebullient energy, I crafted a vibrant, fresh design, balancing our core brand with a fun, exciting aesthetic.

Sterling Live post in LinkedIn feed
Sterling Live post in LinkedIn feed
I created templates for most o
I created templates for most o
Sterling Live logo
Sterling Live logo
Concepts for Swag
Concepts for Swag
Thumbnails for full episodes and short-form clips
Thumbnails for full episodes and short-form clips

Company: Sterling

Art Direction/Video Editing/Animation: Carmela Pereira

Programs Used: Adobe Premiere Pro, After Effects

Creative Oversight: Deborah Knapp, Angela Stelle