Video: Building Up Our Brand and Fostering Engagement

Sterling’s brand videos helped us grow our presence, boost sales, and foster a more engaged community across our digital channels. After Covid, I art directed and edited many seminal brand videos for Sterling, fortifying its reputation as a trusted advisor. 

People First Brand Video: Authenticity - GDUSA Award Winner 2022!

To address post-pandemic client concerns about secure remote hiring amid rising identity fraud, I art directed award-winning creative using uplifting, heartfelt visuals, music, and pacing.

People First Brand Video: The Next Step

While “Authenticity” focused on feel-good, emotional human connection, The Next Step follow-up video was a dynamic, motivating call-to-action aimed to invigorate viewers into contacting a sales rep.

Company: Sterling

Concepting/Art Direction: Carmela Pereira

Programs Used: Adobe Premiere Pro, After Effects

Video Editing/Animation: Chris Fucci

Creative Oversight: Deborah Knapp, Jamie Cerino, Angela Stelle

Driver Qualification File (DQF) Web Video

I created a dynamic experience that conveyed ease and momentum for a high-value Transportation initiative by humanizing and simplifying a complex process through conscientious, attuned collaboration with stakeholders.

Company: Sterling

Art and Voice Direction/Video Editing/Animation: Carmela Pereira

Programs Used: Adobe Premiere Pro, After Effects

Script: Angelina Derajtys, Ken Schnee

Creative Oversight: Deborah Knapp, Angela Stelle

Voice Over Talent: Sheena Mac

Why Identity Matters

Creating this video about identity verification was a journey of self-discovery, revealing both Sterling’s post-Covid identity and my own capabilities as a storyteller.

Company: Sterling

Art and Voice Direction/Video Editing/Animation: Carmela Pereira

Programs Used: Adobe Premiere Pro, After Effects

Script: Sonal Patel, Matt Haugh

Creative Oversight: Deborah Knapp, Jamie Serino, Angela Stelle

Voice Over Talent: Sheena Mac

SHRM 2024 Event Videos

To immerse viewers in the action of the large human resources event, I transformed less-than-stellar source material into engaging social videos for these next-day projects, delivering an dynamic experience with minimal direction.

Company: Sterling

Art Direction/Video Editing/Animation: Carmela Pereira

Programs Used: Adobe Premiere Pro, After Effects

Creative Oversight: Katelyn Brower