Educational Materials: Accessible Knowledge via Engaging Design

I believe well-designed, engaging educational materials are crucial for cultivating critical thinking and knowledge. The following projects exemplify this conviction.

ABM Success Story

As the Design team’s ABM point of contact, I led a collaborative presentation with my Creative Director and Digital team colleagues for the wider marketing team, sharing insights and best practices gained through testing and experimentation. It was also a moment to express gratitude and celebrate our team’s shared success, as people are more likely to remember information when it is connected to a strong emotion or memorable narrative.

It was incredibly rewarding to share the Success Story with Marketing, highlighting the valuable A/B testing insights and their direct contribution to our shared victory. The presentation and recording were created as reference documents to guide future projects.

I began the presentation with a screenshot of the Head of Digital from the first Success Story, highlighting his book visual on pre-marketing preparation. Building blocks visually depicted the team's progression to structured, unified collaboration.

My co-presenters and I presented our creative optimization process, from low-performing to updated versions, and introduced an intake document designed to enhance workflow efficiency

I explained how we translated insights into scalable strategies for larger teams, illustrated by industry-specific visuals.

These slides enabled our ABM specialist to conduct a more thorough data analysis.

The story concluded with a metaphor: our collaborative efforts, visualized as the shallow, intertwined roots of redwoods, helped us reach new heights of success.

I continued the building block theme visually, then transitioned to audience participation.

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Sterling Best Practice Guidance Documents

To reduce inefficiencies and empower the organization, I developed a variety of Best Practice documents for the Marketing team, streamlining operations and fostering collaboration with clear, accessible information.

I led a Lunch and Learn session for the Marketing team, presenting video best practices by drawing parallels to iconic cinematic techniques to create a more memorable and impactful learning experience.

To build a persuasive argument, I leveraged data and visuals from a range of reputable sources, along with humor and pleading Puss in Boots eyes.

I took the initiative to address the crucial strategy conversations that were frequently overlooked.

I defined best-practice guidelines and timelines for a streamlined pre-production phase.

To improve video performance, I guided the team towards script formats that aligned better with our business goals, rather than low-performing talking head videos.

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Amplify 4th and 5th Grade Narratives

I art directed illustrations for 4th and 5th grade personal narratives at Amplify, an ed-tech company. In collaboration with an off-site illustrator, we produced vibrant, budget-friendly black and white visuals that engaged students and inspired them to craft their own stories. This rewarding project remains a career highlight.